Analisis Daya Saing Kertas Indonesia Di Pasar Internasional

STIE Mars admin; Deska Panda Rakasiwi; Lasma R.A Hasibuan; Rini Puji Lestari; Joko Susilo

STIE Mars admin
Deska Panda Rakasiwi
Lasma R.A Hasibuan
Rini Puji Lestari
Joko Susilo

Keywords: Revealed Comparative Advantage (RCA), Export Competitiveness Index (ECI), Market Share, Paper, Competitiveness

Abstract

Paper is one of the 10 leading export commodities in Indonesia. The aim of this research is to analyze the competitiveness and market share of Indonesian paper in the international market. The object studied on this journar is a paper product with the code HS 48. This research is a type of quantitative research with the method used Revealed Comparative Advantage (RCA), Export Competitiveness Index (ECI) and Market Share to analyze the competitiveness and market share of Indonesian Paper in the international market. The data in the research is secondary data taken from the ITC Trademap website. The results of the RCA analysis show that Indonesian paper in the international market has stro ng competitiveness with an average value of 2,096. This value is the second highest after Sweden with a value of 6,326 (RCA value). Meanwhile, the trend of Indonesian exports has decreased during the 2012-2022 decade with a value of 0.965 (ECI value). and the average of international market share of Indonesian paper exports is 2.36% during 2012-2022

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