Jurnal Akuntansi dan Manajemen https://ojs.stiemars.ac.id/index.php/fras <p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Frascati </span></span>dalah sebuah jurnal&nbsp; yang didedikasikan untuk publikasi hasil penelitian yang berkualitas dalam bidang Ilmu Ekonomi namun tak terbatas secara implisit. Semua publikasi di Jurnal Frascati bersifat akses terbuka yang memungkinkan artikel tersedia secara bebas online tanpa berlanggananan apapun.</p> LPPM - Sekolah Tinggi Ilmu Ekonomi Mars Pematangsiantar en-US Jurnal Akuntansi dan Manajemen Pengaruh Kurs Rupiah, Suku Bunga Dan Inflasi Terhadap Volume Ekspor Tepung Tapioka PT Bumi Sari Prima Ke Taiwan Tahun 2014 https://ojs.stiemars.ac.id/index.php/fras/article/view/69 <p>Penelitian ini bertujuan untuk menganalisis pengaruh kurs rupiah, suku bunga, dan inflasi terhadap volume ekspor tepung tapioka ke Taiwan dari tahun 2014 dengan menggunakan metode regresi linear berganda. Penelitian ini menggunakan data sekunder dengan deret waktu (time series) dari periode 2014. Hasil analisis regresi linear berganda menyatakan bahwa kurs rupiah dan suku bunga mempengaruhi volume ekspor PT Bumi Sari Prima&nbsp; secara positif, sebaliknya inflasi memiliki pengaruh negatif.</p> STIE Mars admin Elizabeth Ringo-Ringo Eunike Pasaribu Copyright (c) 2025 Elizabeth Ringo-Ringo, Eunike Pasaribu https://creativecommons.org/licenses/by/4.0 2025-07-24 2025-07-24 5 1 1 14 Analisis Hubungan Antara Suku Bunga,Obligasi Terhadap Indeks Harga Saham Gabungan (IHSG) https://ojs.stiemars.ac.id/index.php/fras/article/view/70 <p>&nbsp;Knowing how one thing affects another thing is not easy, so we conducted this research to find out to what extent and how interest rates and bonds can influence the composite stock price index and calculated this research using secondary data and quantitative data through the Central Statistics Agency, and using SPSS two twenty-six can be expected to have good results and can also be used as a guide for further research, and by using secondary data we have an accurate benchmark because secondary data is a time series so it is more representative. This secondary data is used to find out how influential interest rates and bonds are. on the composite stock price index, and we came to the conclusion after we conducted research on interest rates, bonds can influence the composite stock price index by around twenty eight point five percent, this is quite low because it doesn't reach fifty percent, but this is good enough to be able to influence other things, and interest rates do not have a positive influence on the composite stock price index, whereas bonds have a positive influence on the composite stock price index, thus it can be seen that interest rates do not really influence the composite stock price index, but bonds play more of a role in influencing the composite stock price index.</p> STIE Mars admin Alex Irwansyah Insani Azzahrah Nur rahmah4 Seri Herlina Fandra Dikhi Januardani Copyright (c) 2025 Alex Irwansyah, Insani Azzahrah, Nur rahmah, Seri Herlina, Fandra Dikhi Januardani https://creativecommons.org/licenses/by/4.0 2025-07-24 2025-07-24 5 1 15 24 Analisis Suku Bunga Indonesia Dan Produk Domestik Bruto Terhadap Volume Ekspor Di Indonesia https://ojs.stiemars.ac.id/index.php/fras/article/view/71 <p><em>Every country always carries out export activities. The purpose of this study is to determine the effect of Indonesia's loan interest rate and gross domestic product (GDP) on export volume in Indonesia in 2013 - 2023. This study uses a quantitative approach in the form of time series every year. The results of this study found that 45.1% of variations or changes in Exports can be explained by variations in Interest Rates and Gross Domestic Product (GDP), while the rest (54.9%) are explained by other variables outside this research model. The results of the study showed that the interest rate variable had no effect and was not significant and GDP had a significant effect on export volume. While the three variables, namely interest rates, gross domestic product (GDP) and export volume in Indonesia have a significant effect on the dependent variable of Indonesia's Export Volume.</em></p> STIE Mars admin Jesika Melina Simamora Jian Fitria Sinaga Jesika Lisanti Samosir Copyright (c) 2025 Jesika Melina Simamora, Jian Fitria Sinaga, Jesika Lisanti Samosir https://creativecommons.org/licenses/by/4.0 2025-07-24 2025-07-24 5 1 25 33 Strategi Pengembangan Pemasaran Produk Pertanian Ekspor Di Desa Saribudolok Kecamatan Silimakuta Kabupaten Simalungun https://ojs.stiemars.ac.id/index.php/fras/article/view/73 <p>Penelitian ini bertujuan untuk menganalisis strategi pengembangan pemasaran produk pertanian ekspor di Desa Saribudolok, Kecamatan Simalungun, Kabupaten Simalungun. Metode penelitian yang digunakan adalah penelitian kualitatif dengan pendekatan studi kasus. Teknik pengumpulan data dilakukan melalui wawancara, observasi, dan studi dokumentasi.</p> <p>Hasil penelitian menunjukkan bahwa strategi pengembangan pemasaran produk pertanian ekspor di Desa Saribudolok dapat dilakukan melalui beberapa langkah, yaitu:</p> <ol> <li>Peningkatan kualitas produk: Menerapkan praktik budidaya yang baik (GAP), memperkuat sistem PHT, melakukan panen dan pasca panen yang tepat, dan mendapatkan sertifikasi yang diperlukan.</li> <li>Diversifikasi produk: Mengembangkan varietas produk baru, mengolah produk menjadi produk olahan, dan mengembangkan kemasan yang menarik.</li> <li>Penguatan kelembagaan petani: Membentuk kelompok tani atau koperasi, melakukan pelatihan dan pendampingan kepada petani, dan memfasilitasi akses petani terhadap permodalan, teknologi, dan informasi pasar.</li> <li>Jaringan pemasaran: Membangun jaringan pemasaran dengan importir dan distributor, mengikuti pameran dagang internasional, memanfaatkan <em>platform e-commerce</em>, dan bekerjasama dengan LSM atau NGO.</li> <li>Promosi dan branding: Mengembangkan merek, melakukan kegiatan promosi, dan membangun cerita tentang produk.</li> <li>Dukungan pemerintah: Membangun infrastruktur pendukung, memberikan insentif dan kemudahan bagi petani, melakukan fasilitasi perizinan dan regulasi, dan melakukan promosi produk di pasar internasional.</li> </ol> <p>Penerapan strategi-strategi di atas diharapkan dapat meningkatkan daya saing produk pertanian Desa Saribudolok di pasar ekspor dan meningkatkan pendapatan petani.</p> STIE Mars admin Isma Maulana Jihan Aldila Damanik Elga Zubaidah Manik Rachel Marbun Richard Tambunan Copyright (c) 2025 Isma Maulana, Jihan Aldila Damanik, Elga Zubaidah Manik, Rachel Marbun, Richard Tambunan https://creativecommons.org/licenses/by/4.0 2025-07-26 2025-07-26 5 1 34 50 Analisis Pemahaman Usaha Kecil dan Menengah Terhadap Kegiatan Ekspor di Sumatera Utara https://ojs.stiemars.ac.id/index.php/fras/article/view/74 <p>D en g a n tin gg in ya ko n tribu si U K M terh a d a p eksp or, pe rlu a da n y a c a m p u r ta n ga n p em erin ta h d a la m&nbsp;&nbsp; m en g a tu r&nbsp;&nbsp; stra te g i&nbsp;&nbsp; m e n in gka tka n&nbsp;&nbsp; p era n&nbsp;&nbsp; U K M&nbsp;&nbsp; d a la m p ereko n om ia n n eg a ra . O le h seb a b itu , p en e lit ia n in i b ertu ju a n u n tu k m e n ge ta h u i se ja u h m a n a p em a h a m a n p ela ku U sa h a K e cil da n&nbsp; M e n e ng a h (U K M ) te rha d a p ke gia ta n eksp or, kh u su sn ya&nbsp; d i p ro vin si Su m a tera&nbsp; U ta ra&nbsp; . P en u lis&nbsp; m em pe roleh d a fta r ca lo n&nbsp; U KM&nbsp;&nbsp; ya n g&nbsp; m em ilik i&nbsp; p rosp ek&nbsp; terka it&nbsp; eksp or&nbsp; m ela lu i&nbsp; D in a s P e rd a ga n g a n P ro vin si S u m a te ra&nbsp; U ta ra ,&nbsp; Ba la i&nbsp; B e sar&nbsp; P e la t ih a n&nbsp; V oka si&nbsp; da n P rod u ktifita s M e da n , P e n ga w a sa n M u tu M e da n , B ea C u ka i M e da n , d a n K a n to r P o s M ed a n . D en g a n&nbsp; m e m b erika n&nbsp; ku e sio n er&nbsp; ke pa d a&nbsp; 7 3&nbsp; resp on d en ,&nbsp; pe n u lis m en e m u ka n ba h w a S eb a gia n b e sar respo n d en&nbsp; m e n ga ta ka n&nbsp; t id a k&nbsp; ta h u&nbsp; terka it p ro sed u r, pe rsy a ra ta n , b ea cu ka i, h in g ga p ro ses tra n sa ksi da la m ke gia ta n ek sp or. S etid a kn ya te rd a pa t b eb era pa pe rm a sa la h a n in tern a l ya n g m e ny eb a bka n h a l in i, d i&nbsp; a n ta ra n ya&nbsp; lem a h n ya&nbsp; ka pa sita s&nbsp; d a n&nbsp; k om pe ten si&nbsp; pe la ku&nbsp; U K M ,&nbsp; ku ra n gn ya</p> <p>&nbsp;</p> <p>p em a h a m an te rka it pe m asa ra n , d a n k etid a kta h u an p ela ku a ka n sta n d a r p rodu ksi b a ra n g da n ja sa . M a ka d a ri itu , pera n p em e rin ta h d a lam&nbsp; m e nd a m pin gi pe la ku U K M sa n ga t dibu tu h ka n a ga r m a m pu b ero rie n ta si p ad a p a sa r in te rn a sio n a l.</p> STIE Mars admin Lambok Mangihuttua Effendy Sinaga Rentauli Tampubolon Copyright (c) 2025 Lambok Mangihuttua Effendy Sinaga, Rentauli Tampubolon https://creativecommons.org/licenses/by/4.0 2025-07-26 2025-07-26 5 1 51 59 Analisis Hubungan Antara Tingkat Suku Bunga Dan Obligasi Terhadap Harga Saham Gabungan Kompas 100 https://ojs.stiemars.ac.id/index.php/fras/article/view/75 <p style="text-align: justify; text-indent: 36.0pt;"><em><span lang="IN">This study aims to analyze the relationship between interest rates, bonds, and stock prices in the context of the Kompas 100 Index. Regression analysis methods were used to test the impact of interest rate and bond variables on stock prices. The results of the study indicate that simultaneously, interest rates and bonds have a positive and significant effect on stock prices. Partially, interest rates have a negative and significant effect, while bonds have a positive and significant effect on stock prices. The independent variables (interest rates and bonds) explain the majority of the variation in stock prices, with the remainder influenced by external factors such as monetary policy and global financial market conditions. These findings highlight the complexity of the relationship between economic variables and financial markets in determining stock prices.</span></em></p> STIE Mars admin Anaria Zendrato Daniel Refandi Elisabeth Jesika Manurung Enos Saputra Sidabutar Fransisco Mezgion Hutahuruk Simon Tarmidi Copyright (c) 2025 Anaria Zendrato, Daniel Refandi, Elisabeth Jesika Manurung, Enos Saputra Sidabutar, Fransisco Mezgion Hutahuruk, Simon Tarmidi https://creativecommons.org/licenses/by/4.0 2025-07-26 2025-07-26 5 1 60 71