Analisas Strategi Perusahaan “ Relasi Coffee” Jl. Corner Simanjuntak No.24. Kelurahan Martimbang Pematang Siantar

  • STIE Mars admin
  • Fandra Dikhi j
  • Seri Herlina
  • Deo Petro Sitinjak
Keywords: cafee Relasi Company Strategi analisis

Abstract

Cafe Resto is a dining place that offers a unique culinary experience with a combination of a comfortable atmosphere and a varied menu. one of which is coffee relations which is located on Jl. Cornel Simanjuntak No.24, Martimbang, Kec. South Siantar., Pematang Siantar City, North Sumatra, this cafe serves a variety of dishes, from breakfast, lunch, to dinner, with a focus on local and high quality ingredients. The modern and warm interior design, combined with friendly service, creates a pleasant atmosphere for visitors. Apart from that, the coffee shop also provides a selection of special drinks, including coffee and tea prepared by experienced baristas. With a relaxed atmosphere and an interesting menu, Relation Coffee also provides live music every day performed by local and well- known artists with the aim of entertaining all guests who visit the cafe and becoming the main destination for food and drink connoisseurs.

References

1. Barney, J. B., & Hesterly, W. S. (2019). Strategic Management and Competitive Advantage: Concepts and Cases. Pearson.
2. Grant, R. M. (2019). Contemporary Strategy Analysis: Text and Cases Edition. Wiley.

3. Johnson, G., Whittington, R., & Scholes, K. (2019). Exploring Strategy: Text and Cases.

Pearson.

4. Porter, M. E. (2011). Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press.
5. Mintzberg, H., Ahlstrand, B., & Lampel, J. (2009). Strategy Safari: A Guided Tour Through The Wilds of Strategic Management. Pearson.
6. Collis, D. J., & Montgomery, C. A. (2019). Corporate Strategy: Resources and the Scope of the Firm. Wiley
7. Rothaermel, F. T. (2019). Strategic Management. McGraw-Hill Education.

8. Hill, C. W. L., Jones, G. R., & Schilling, M. A. (2019). Strategic Management: Theory: An Integrated Approach. Cengage Learning.
9. Dess, G. G., Lumpkin, G. T., Eisner, A. B., & McNamara, G. (2019). Strategic Management: Creating Competitive Advantages. McGraw-Hill Education.
10. Ansoff, H. I., McDonnell, E. J., & Lewis, P. V. (2018). Implanting Strategic Management (4th Edition). Palgrave Macmillan.
11. "Strategic Management Journal"

12. "Academy of Management Journal"

13. "Journal of Management Studies"
Published
2025-07-26